Word: sudsing
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In addition to the giveaways, the company is employing another aggressive plan to expand its brand in tough times. Denny's is embracing its history as an after-party haven for young, hungry drunks (and, the company is quick to point out, sober people too). For years, countless 20-somethings...
The trademark tug-of-war certainly intensified a decade ago when, in the aftermath of the fall of Czechoslovakian communism, Anheuser-Busch failed in its bid to buy Budvar. In more than 100 court cases and administrative proceedings worldwide, Budvar and Anheuser-Busch have tangled over which brewer gets to...
Harvard’s bastion of sex bloggers, date auctions, tryst-ready singles, and suds-laden revelry will soon be easier to keep tabs on thanks to a recent decision by the Mather House Committee (HoCo) to resurrect a slightly more dated—and less salacious—institution...
When Fal Allen expresses a fondness for beer, he doesn't just mean sipping suds in an air-conditioned bar with other members of Singapore's expatriate community. Instead, the 46-year-old American has the kind of passion that drives a man to try unexpected paths-in his case...
And it's not just hotels serving up lessons these days: industry-funded organizations are using them in a bid to boost trade, too. England's Beer Academy, beeracademy.org, was launched in 2003, with the support of breweries and beer retailers, to promote the idea that choosing suds is no...