Word: sudsing
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Dates: during 1960-1969
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Consistently judged one of the best-managed American corporations, P. & G. has reached its dominant size by competing fiercely, using its financial power and mammoth marketing abilities to leave competitors in a cloud of suds. The Federal Trade Commission feels, in fact, that the distance between P. & G. and its...
Living in Filth. New York's lack of foresight is no exception. Most of the major waterways of the world have become cesspools of progress. In medieval Paris, the streets were open sewers, but the Seine flowed so clearly that from the bridges it was possible to see fish...
What lives in an Eastern or Mid-western city, ranges in age from 21 to 40, earns about $7,500 a year and is thirstier than a Bavarian immigrant? Answer: the typical U.S. beer drinker. Beer production in the U.S. last year reached 98.5 million barrels, or 27 gallons for...
In the new competition, even the beer itself is changing. Once, as the industry saying goes, brewmasters worked with "one hand on the vat and one hand on God," gave little thought to customer tastes. Now many customers want lighter beers like the "champagne of bottled beer" pioneered by Miller...
Yet for the vast majority of students, the spring break is still a time for the pursuit of pleasure. Thousands of kids are streaming into the Florida beach towns of Fort Lauderdale (where boys express their goal as "beach, broads and booze") and Daytona Beach (where the theme is "sex...