Word: sudsing
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Dates: during 1960-1969
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Most writers would raise an inch or so of suds atop this murky flow of events. Bowen tells the story in a series of sharp, enclosed scenes with irony, dry humor and a terse, elliptical style. She sets pragmatists against emotionalists, opportunists against those who answer only to the hungers...
Remember the great debate in 1959, when Nilcita Khrushchev and Richard Nixon slugged it out over the dishwashers at a Moscow exhibition? Last week the ex-Premier, tanned and much trimmer at 74, ambled through another kitchenware show, Moscow's International Household and Services Equipment Fair. With Wife Nina...
Because beer-quaffing Britons loyally support some 300 breweries, 3,000 brands of suds and 70,000 local pubs, economists have long classed the national beverage as a "depression-proof" staple. This being the case, big brewers have run their businesses with all the imagination of the National Coal Board...
Deescalation. Arguing that all the high-volume advertising and promotion is not only unnecessary but also adds about 25% to the retail price of the products, Britain's regulatory Board of Trade has ordered the two companies to de-escalate. Specifically, the companies were forced to agree to cut...
Extra Value. When the compromise agreement finally came, the companies lost no time getting their low-priced, low-promotion suds to the market. P. & G. slapped "Extra Value" labels on its Tide detergent, and Oxydol soap powder dutifully cut its prices by 20%. Lever followed with its Square Deal Surf...