Word: sudsing
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Few British battles have been waged more noisily than the fight for the nation's soap and detergent market. Warring over the $192 million-a-year business, Lever Brothers & Associates Ltd. and Procter & Gamble Ltd. have been spending some $45 million annually wooing housewives with everything from giveaway glassware...
Deescalation. Arguing that all the high-volume advertising and promotion is not only unnecessary but also adds about 25% to the retail price of the products, Britain's regulatory Board of Trade has ordered the two companies to de-escalate. Specifically, the companies were forced to agree to cut...
Extra Value. When the compromise agreement finally came, the companies lost no time getting their low-priced, low-promotion suds to the market. P. & G. slapped "Extra Value" labels on its Tide detergent, and Oxydol soap powder dutifully cut its prices by 20%. Lever followed with its Square Deal Surf...
Cobalt in the Head. The brand that they favored was Dow, a Canadian beer brewed in Montreal and Quebec. But no problem had been encountered in Montreal. What was the difference be tween the two brewing processes? In Quebec, an extra dose of a cobalt salt had been added to...
Swann is a bespectacled cricket on a piano bench. He and his piano both chirp. Flanders, confined to a wheelchair by polio, looks like a maharajah temporarily deprived of his turban, bearers and ceremonial umbrella. He possesses the slightly disdainful aplomb, though not the waspish irascibility of a black-bearded...