Word: sudsing
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By some miracle of restraint, none of the participants in this macabre soap opera claimed that the bomb made marvelous underwater suds.
Baker's favorite cover is his head of John L. Lewis (TiME, Dec. 16, 1946); the one which gave him the most trouble was the recent portrait of Procter & Gamble's President Neil McElroy (TIME, Oct. 5). "Everyone decided it would be nice to have soapsuds in the...
Suds Unlimited Sir:
"Those new detergents may be all right for dishes," warns pure (9944/100%), mild Ivory Soap on The Road of Life, "but your hands aren't made of china." Voting Doctor Malone, on the other hand, plugs a liquid dishwashing detergent: "Joy's lotion-soft suds feel so good...
P. & G. laboratory workers can often be found sitting between troughs of sudsy water, an arm resting in each, to see how the skin reacts to different soaps and detergents. Clothes are soiled with radioactive dirt, "Geiger-counted" after every washing. Researchers work daily on such questions as: What holds...