Word: sudsing
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Arthur Fiedler, conductor of the Boston "Pops" Orchestra, announced that he Would soon broadcast for the first time a new suite based on eight 20th Century ''folk tunes." The title: Jingles All the Way, No. 2.* The composer: Canadian Howard Cable. The themes: the Dentyne, Adam Hat, Colgate...
Since the U.S. got out of the war and Leigh got out of the Navy, outdoor advertising has boomed again. This year the industry will do a record $100 million worth of business, and Leigh, with signs in 19 cities, will gross over $2 million. His signs now blow real...
Only two months ago he rang doorbells in Los Angeles. One matron complained that a competitor's soap wouldn't suds-up properly. Luckman, who thought it a good soap, challenged this. So he was hauled into the kitchen, made to roll up his sleeves and find out...
¶ Procter & Gamble (soaps, shortening, etc.), $14,927,108 for such buckets of suds as Road of Life, Right to Happiness, Life Can Be Beautiful, Ma Perkins, etc.
These raffish antics lead to some funny moments but a flimsy evening. Playwright Kirkland's low-lifers are not rich and genuine creations who need only exist to amuse; they are hell-raisers who can score only in action. Since Suds boasts no plot, the gals keep weaving in...