Word: sug
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Dates: during 1950-1959
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...glamorizes its products with names sug gestive of romance, adventure, passion: such foundation powders as Pond's Angel Face, Revlon's Love-Pat and Max Fac tor's Creme Puff; such lipsticks as Rubinstein's Red Hellion, Revlon's Fire and Ice, Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet...
Taking a long leap into a hypothetical future, Dr. Sabin foresaw a day when babies will have their throats swabbed with his vaccine before they are six months old, while they are still protected by inherited antibodies. Or, others sug gest, people of any age could get tem porary immunity from a single Salk shot then parlay it into virtual lifetime immunity with a Sabin swab...