Word: sugar
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Dates: during 2000-2009
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...products could become uncompetitive if protective measures were lifted too quickly. Pressured by the farm lobby, the E.U. pushed back the dates when the market will be open to the most controversial products. Restrictions on banana imports will not be phased out until 2006, and those on rice and sugar until...
...easy as 1, 2, 3." At least that's what's promised in the promotional material for a battery-powered blood-sugar monitor widely available in pharmacies. The device is one of the new wave of do-it-yourself home medical tests that will check everything from your blood pressure to your HIV status. In an age of managed care and skyrocketing doctor's fees, this niche market is rapidly growing into a multibillion-dollar industry. But before you fork over the cash for an "easy to use" kit, you had better take a look at the fine print...
That's the thrust of a report in last week's issue of Ergonomics in Design. It was prepared by researchers who took the trouble to test that "easy as 1, 2, 3" blood-sugar meter, which is supposed to let diabetes patients quickly check their blood-sugar levels. But what was advertised as a three-step process (prick your finger, squeeze a drop of blood on the test strip, wait for results) grew to 52 substeps by the time they got the thing working properly...
...going to stop launching lines in order to expand its current businesses into new markets. But the vital point is that like any brand, the Virgin label is part illusion. (Did Coke ever really teach the world to sing? Is Virgin Cola anything but another kind of bubbly brown-sugar water packed into bright red cans?) Branson says he's the business world's equivalent of Ralph Nader. His Virgin Atlantic really did innovate business-class air travel and as Virgin Blue airline breaks into the sheltered domestic Australian market, perhaps it will fight for consumers against established interests...
...coming Home to Harlem, where life was sensuous and exotic; Zora Neale Hurston moved up there after writing Their Eyes Were Watching God; Countee Cullen wrote his poems; W.E.B. Du Bois and Marcus Garvey delivered their polemics; and Lena Horne sang in the chorus at Ed Small's Sugar Cane Club...