Word: sugar
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...hammered by the low-carb lifestyle, is taking carbs out of its Smart Ones lineup; Nestle is doing the same with Lean Cuisine. Heinz pulled 75% of the carbs out of its flagship ketchup for a One Carb version that hit stores last week. Hershey has introduced 1 gram Sugar Carb chocolate bars...
...responding with a higher-protein/lower-carb version of Total cereal. It will unveil 40 new products in May, including low-carb Hamburger Helper. Kraft is working on a CarbWell line of salad dressings and barbecue sauces, and is recasting its marketing to feature the meager carb content of sugar-free Jell-O. Breyers is rolling out CarbSmart Klondike bars...
...under the influence of the Atkins revolution," Snead says. Enter menu items like the Tuscan spinach dip and the tuna-salad wrap. Ruby Tuesday, which was one of the first to start serving Atkins-friendly Splenda on the table next to the traditional Sweet'n Low, Equal and sugar packets, now has some 40 low-carb items on its revamped menu...
...legal definition of "low carb" or "carb lite," companies can get in trouble explicitly marketing their products as such. Nutrition labels can be used, however, to break down a food's carbohydrate content, enabling dieters to subtract so-called nonimpact carbs. Those include fiber and artificial sweeteners such as sugar alcohols, which don't raise blood-sugar levels...
...proliferation of low-carb treats is largely due to Splenda, a zero-calorie sugar derivative that handles heat better than Equal or Sweet...