Word: sugar
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...light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says Francine Katz, a spokeswoman for Anheuser. "But there is information in there about beer that is incorrect, and a call to any brewer would have cleared it up." She says that all maltose turns to alcohol and carbonation in the brewing process...
...other Big Mac, McDonald's, which is phasing out supersize portions and offering adult Happy Meals that are carb conscious. Burger King is launching an Angus steakburger that can come wrapped in lettuce and slathered with low-carb steak sauce. Krispy Kreme says it will have a low-sugar--and therefore lower-carb--doughnut by year...
...does carb counting work? In simple terms, carbs are digested or broken down into sugars, which then circulate in the bloodstream. As sugar levels in the blood rise, so does insulin. Peaks of insulin push the body to store excess sugar as fat. By cutting carbs, you effectively cut sugar surges and not only store less fat but also start to burn off more of the fat you have. If this were the whole story, of course, there would be little controversy and none of the colossal food frenzy being waged among companies desperate to get on the right side...
...there is a second front in carb wars--good carbs vs. bad carbs. The good ones are found in whole-grain breads, beans, fruits and vegetables. They contain fiber and break down slowly when digested, avoiding those damaging sugar and insulin spikes. The bad ones are found in white rice, potatoes, most commercial breads and all manner of processed crackers, cookies, chips, soda and candy bars. Bad carbs break down more quickly and result in sugar overload...
...launched separate ad campaigns playing up the vitamin C and potassium in spuds and the energy value of carbs for active people. Orange-juice manufacturers are bitter over a similar decline in consumption that they attribute to Agatston's South Beach diet, which holds that o.j. carries an excessive sugar load. "Obesity? Diabetes? These are not a by-product of people drinking too much orange juice," says Eric Boomhower of the Florida department of citrus. At one point, citrus growers looked into whether they could use an obscure state law against disparaging agriculture to sue Agatston. "There is a shift...