Word: sugaring
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Dates: during 2000-2009
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...placebo” has been around for centuries; it originates from the Latin for “I shall please,” which then developed into a derogatory term for a medication aimed at pleasing the patient more than healing him. Today, it refers to a simple sugar pill used in clinical trials as a control to judge the effectiveness of new drugs. Ironically, the placebo today tends to equal or even surpass modern pharmaceuticals in effectiveness: the “placebo effect.” Placebos are relevant in our lives in not just medicine, however?...
Harnessing the placebo effect does not seem a particularly easy, or even feasible, task: beating the best of 200 years of scientific discovery, invention, and insight with just inert sugar. But the evidence remains embarrassingly clear that the placebo effect is real—and more important than we may care to admit. A recent article in Wired magazine explained the trend: “From 2001 to 2006, the percentage of new products cut from development after Phase II clinical trials, when drugs are first tested against placebo, rose by 20 percent.” And 50 percent...
...boosting the weak and unpopular civilian government, especially in its control over the military. Dire economic conditions have improved over the past year through international assistance. An enhanced $11.3 billion International Monetary Fund rescue package has helped dampen inflation overall, but there is public outrage at wheat and sugar shortages. A further $5.5 billion is on the way through pledges made by the Friends of Democratic Pakistan, a consortium of allies, which will meet in New York next week with Obama, President Asif Ali Zardari and British Prime Minister Gordon Brown in attendance. In terms of metrics, achieving global consensus...
...seemed too good to be true. Stevia, used for centuries by the natives of Paraguay, was 30 times sweeter than sugar. But the plant's leaves, available as ground-up powder in health-food stores for the past few decades, never quite caught on. The likely reason was a pronounced aftertaste that eclipsed its zero-calorie advantage. While Stevia's loyal aficionados liked the idea of ingesting a whole food, many calorie-conscious consumers chose the pastel-packet route of artificial sugar substitutes - Sweet'n Low (pink), Splenda (yellow) and Equal (blue). (See a special report on the science...
...something called rebaudioside A - Reb A for short - the best-tasting component of the stevia leaf, which has a profile very similar to sugar with respect to onset, intensity and duration of sweetness. Both Truvia and PureVia use Reb A as an ingredient, although Truvia's label lists it as "rebiana...