Word: sugars
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...acupuncture needles and call your psychic healer--now is the time to visualize your way toward a state of perfect health and to realize that the power of suggestion still remains one of the most fundamental components of the delicate art of medicine and modern therapeutics. If you think sugar pills and saline injections are no longer in vogue, look no further than Harvard History of Science professor Anne Harrington's The Placebo Effect: An Interdisciplinary Exploration for a panoramic view of the current proliferation and efficacy of the humble sugar pill's descendents...
...recent Monday afternoon, senior citizens and middle-aged Central Square employees thronged the Golden Donut to get a cup of iced coffee "with five [spoonfuls of] sugar and no cream" or "two glazed donuts...
...unnoticed. "Pottery Barn--total copy!" she exclaims. "They all copy. You can accept it as flattery or have your own catalog." Guess what? A catalog of Martha-inspired items, Martha by Mail, will land in mailboxes next month. She also hopes to put out a line of staples like sugar and flour. "I want people to cook," she says, pounding the air. "I'll make the piecrust, but I want people to fill their own pies...
...eccentricities, Timequake adheres to at least one Vonnegutian standby: make 'em laugh while you're showing them their Armageddon. It's not exactly a spoonful of sugar, but it does help the medicine go down...
...researchers sought sponsorship from U.S. health agencies and launched a number of scientific studies in which some mothers were given short treatments with AZT and some, for the purpose of comparison, received a placebo. It is the inclusion of these placebo groups that the critics find objectionable. Giving a sugar pill to an AIDS patient is considered ethically unacceptable in the U.S. To give one to a pregnant African, Dr. Angell writes, shows a "callous disregard of [a patient's] welfare for the sake of research goals...