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...healthy soft drink using beer-brewing principles. Says Leipold, "One of the goals was to make a drink for children that didn't have any artificial additives and that followed the purity requirements traditionally used to make beer." That meant a product with natural ingredients only: malt, water, sugar, fruit essences. No corn syrup, nothing artificial. And he'd use the same fermentation process he used to make beer - the trick would be leaving out the alcohol...

Author: /time Magazine | Title: A Brand-New Brew | 1/9/2007 | See Source »

...took Leipold eight years and all €1.5 million of the family's money to perfect the recipe. Leipold found a way to ferment a nonalcoholic drink by converting the sugar that normally becomes alcohol into nonalcoholic gluconic acid. And because the acid strengthened the taste of sugar, Leipold only needed a fraction of the sugar found in a normal soft drink. Then came the flavors - elderberry, lychee, orange-ginger and herb - plus a spritz of carbonation...

Author: /time Magazine | Title: A Brand-New Brew | 1/9/2007 | See Source »

...Still, I took consolation this week even as I watched LSU rout Notre Dame in the Sugar Bowl. The TV showed LSU 41, Notre Dame 14, but it flashed another number: the Notre Dame team grade-point average surpasses 3.0, one of the highest in all of Division I college football and at one of the nation's best universities. Notre Dame also graduates 95% of its players while less than half the football team graduates from LSU (a program that Saban left as coach just two years ago). Certainly, some cynics will tell you that the tough academics...

Author: /time Magazine | Title: Alabama's Sellout for Saban | 1/4/2007 | See Source »

...business of medical repping, although infrequently scrutinized, is invariably seen as a negative in the public eye, somewhere between legislative logrolling and subsidizing Big Sugar. The unethical influencing of our prescribing, the corruption of the sacred relationship between doctor and patient, allegations of bribery, unnecessarily increasing the price of health-care - these are on the rep's rap sheet. Yet it's a perfectly legal profession. Here are three reasons...

Author: /time Magazine | Title: Attack of the Pharma Babes | 1/2/2007 | See Source »

...much sex to singing as Elvis; but whereas he was singing from the gut and the gutter, she was the voice of mature eroticism. She sexualizes a neutral song like "Santa Claus Is Comin' to Town" (undermelody: "Big fat Santa's on his way"), turning Saint Nick into a sugar daddy. Mostly, though, the mood is one of longing and regret, which suits a vocal style so intimate it was practically internal. Her beautiful "White Christmas" emphasizes the distance between the singer and the people she wants to be near. In the Jule Styne-Sammy Cahn "Christmas Waltz," the chorus...

Author: /time Magazine | Title: The 12 CDs of Christmas | 12/22/2006 | See Source »

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