Word: suit
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Dates: during 2000-2009
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...Hamilton is certainly not short on confidence. When he first met Ron Dennis - now his Formula One team boss - as a 10-year-old in a borrowed suit, Hamilton promptly told him he wanted to drive for McLaren. Three years later, he joined the team's support program for promising young drivers. But, say former team managers, he's ready to listen and learn when things go wrong. Hamilton has a rare "capacity to question himself - to analyze very clearly after a race," says Frédéric Vasseur, general manager at the ART Grand Prix team behind Hamilton...
Also reaching for the top shelf, Brooks Brothers, that classic bastion of off-the-rack suits, will introduce in the fall a special collection created by New York City-- based designer Thom Browne. The starting price for a three-piece suit will be $3,000. And these suits cut a strikingly different figure from the run-of-the-mill boxy gray Brooks Brothers fare. Browne, who is known for his extreme silhouette of tight-fitting shoulders and cropped cuffed pants, delved into the archives and came up with astrakhan-trimmed tattersall coats and gray flannel pants embroidered with fleece...
Blame it on Wall Street's astronomical bonuses. When you have the Gulfstream 550, the Maybach and the Warhols, what else do you need? The answer is your very own tailor--a place where you can go to get the perfect suit while being cared for with the ultimate service. That may be one reason made-to-measure menswear--or couture menswear, as it is often called--is the new must-have for the hedge-fund...
Even men who cannot afford couture prices want to look more like Daniel Craig or Sean (Diddy) Combs than a casual-Friday holdover from the 1990s. "People want to dress up now," says Jarret Kerman, director of clothing at Ermenegildo Zegna Couture. "Our best-selling suits are in dark, dressy fabrics." He adds that Zegna Couture, with the price of an average suit running from $3,200 to $4,000, has been growing exponentially in the past few seasons, its wholesale business quadrupling in the past year...
Labels such as Zegna, Hugo Boss, Brioni and Ralph Lauren have been serving the upscale-menswear market for years. And überexclusive brands like Kiton, along with London's Savile Row tailors, have long catered to the customer who wants a suit made from scratch--a process that involves a muslin sample, several fittings and lots of cash. Now fashion-forward designers are refitting this service-oriented market...