Word: suits
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Dates: during 1950-1959
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...everywhere, on his shirts, his handkerchiefs, his personal jewelry, in his wife's initials, his daughters' initials (Lynda Bird Johnson, 13, and Lucy Baines Johnson, 10), even in the initials of his beagle pet (Little Beagle Johnson). Lyndon Johnson would rather be caught dead than in a suit costing less than $200. Indeed, when he suffered his far-from-mild 1955 heart attack, the question arose about whether to cancel orders he had put in with his San Antonio tailor for a blue suit and a brown one. Muttered Lyndon, who knew that doctors gave him only...
...speaker at last week's National Press Club luncheon in Washington was introduced as an "All-American Russian." He was short, of average build, blue-eyed, grey-haired, wearing a neat and conservative suit; his air of aplomb as he looked around the crowded room was that of a subdued advertising executive. He spoke good English, and as he began to read the text of a formal speech he ad-libbed that he liked to ski, swim, play tennis; he broadened that into "good sportsmanship" and that into "good neighbors" and that into "peaceful coexistence...
Jumping High. Johnny gave San Francisco a little of everything. Dressed in a shadow-striped, tuxedo-style suit with smudgy white bow tie, he hit Looking at You with a rubbery, infectious beat, breathed out There Goes My Heart in one elastic sigh, quavered in a high, thin falsetto through My One and Only Love. His phrasing was fresh, his diction irreproachable, his dramatic sense unfailing. But it was the intimate, haunting quality of his voice that brought the audience alive. It has a kind of choirboy innocence hooked with a Cole Porter leer...
...signed a contract with one dealer; all others were bound, whether they signed or not. Yet no sooner were the laws on the books than retailers started breaking them, cut prices far below company minimums. In five years G.E. alone spent almost $5,000,000 tracking down violators, brought suit against more than 3,000 price cutters. Yet the pressure against Fair Trade grew so strong that by last year it was enforceable in only 31 states. In 1954 G.E. stopped tagging major appliances with suggested list prices; two years later it gave up on TV sets...
Congratulations. Last fall G.E. took the knockout punch. It had brought suit against Manhattan's Masters Inc., whose 44-year-old boss, Stephen Masters, has built a $45 million-a-year discount business, selling everything at 20% to 45% off list. After G.E. won the suit against Masters in New York. Masters opened a mail-order discount business in Washington, D.C., which has no Fair Trade law. Masters offered merchandise for sale anywhere, including Fair Trade states. G.E. sued again, but when the U.S. Supreme Court refused to review a lower-court decision in favor of Masters...