Word: suits
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...itself. To rush the creation of clothing suitable for Afghan winters, for instance, Natick came up with a way to weatherproof even the thinnest fabric by baking silicone into it, then collaborated with the design house for North Face to create battle gear as light as a nylon jogging suit. The new technology should someday help civilians achieve a sleeker winter silhouette...
...none of which were by the Beatles, Wings or even Band Aid. Basically, Brendan's style is to play that Missy Elliott album again and again until I want to kill him. I also learned that I was a little off when I decided to wear a suit...
Time was, a fashion-conscious body would dare don a sweat suit only while curled up in first class. No longer. Sweats are in for the fashion cognoscenti, from smart, casual moms to partying celebrities. And for boldface types, they're not just to own. There's hardly a hip-hop star without an eponymous line of hoodies and pants. So who's responsible for breathing new life into the long-reviled ensemble? The answer depends on how far back you want...
Like its cousin the sneaker, the tracksuit came into the fashion mainstream via the street, through hip-hop and rave culture. The sweat suit became a B-boy uniform partly because disco gear did not lend itself to the gymnastics of break dancing. Another influence: music legends like Bob Marley, who adopted sweats as a uniform (and may have been drawing on the much iconized image of tracksuit-clad John Carlos and Tommie Smith giving black-power salutes at the 1968 Mexico City Olympics...
...celebrities stay ahead of middle-class consumers, often by mimicking inner-city teenagers and other transgressive subcultures. Madonna's bold use of classic Adidas roused a posse of A-list imitators ranging from Gwyneth Paltrow and Cameron Diaz to Pink. J. Lo made the pastel Juicy Couture velour sweat suit a must-have item, then started producing...