Word: sukhothai
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...fleet of luxury motor yachts and an adjacent golf club. But the real draws will be the resort's 1,500-sq-m spa (opening in December) and its destination restaurants. The latter-one Thai, one Mediterranean-are presided over by chef Sven Krauss, formerly of the Sukhothai Bangkok hotel and co-author of The Food of Thailand: Authentic Recipes from the Golden Kingdom, a best-selling cookbook in the U.S. Needless to say, none of this comes cheap-introductory rates, valid until Nov. 30, start from $325 a night...
...Over in Bangkok, Duncan Palmer, general manager of the Sukhothai, is shrugging bespoke-suited shoulders at what would normally be a terrible occupancy rate of 35% and is waiting for September, when, hopefully, "the real pickup" will come. "Thailand hasn't been affected by SARS as much as China, but we're still tarred with the same brush. People in Europe are going, 'Hmm, darling, let's save Bangkok for next year...
...Sukhothai's airport is owned and operated by upstart regional carrier Bangkok Airways?which replicates in the air its classy style on the ground. Unlike no-frills European airlines Ryanair and easyJet, or the U.S.'s Southwest, Bangkok Airways offers perks such as hot meals and wine, even on hour-long puddle jumps?not to mention elaborate landing rites like those at Sukhothai. And the service is impeccable. The Swissair-trained staff, both on the ground and in the air, are efficient, helpful and always ready to share a smile. The attendants even remember passengers' names. "This is what flying...
...flights are 75% full, and 93% of those passengers are international tourists. Tourists for whom Prasarttong-Osoth has great plans. As part of his Mekong region tourism development scheme, Prasarttong-Osoth has started building a five-star eco-resort on the spacious grounds of the six-year-old Sukhothai Airport, which is only a 15-minute drive from the 9th century temple ruins of the UNESCO-listed World Heritage site of the same name. The resort, like the airport, will resemble an ancient Thai village, complete with organic farming methods, old-style pottery kilns and traditional silk-weaving studios...
This month Bangkok Airways is launching its Mekong World Heritage Tour, linking Sukhothai with the unesco-listed sites of Luang Prabang in Laos, the ancient Vietnamese capital of Hue and the Khmer ruins of Angkor in Cambodia. Travelers can visit all four sites in eight days for about $1,000 including hotels. Or they can purchase individual flights for a customized itinerary. Says Prasarttong-Osoth: "Even those traveling for a short time will be able to get an understanding of this area's incredible history." And get a taste of incredible Bangkok Airways...