Word: sullivane
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Dates: during 1950-1959
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Dominating the cast--and perhaps unfortunately so for the play as a whole--were Patricia Leatham and D. J. Sullivan as Ariel and Caliban. Miss Leatham presented not only a remarkable appearance, but the correct mixture of piquancy, wisdom, and authority for her part. Sullivan's passionate interpretation of the monster was so gripping in itself, that it sometimes displaced the attention of the audience from the more important roles...
...Second Major. In his first year on TV, it looked as if the decision would go to the critics. Ed's sponsor, Emerson Radio, dropped him after 26 weeks. Then he heard that CBS was offering Toast of the Town to prospective buyers-with or without Ed Sullivan. Ed's salvation came from Detroit, where the Ford Motor Co. grabbed the show. Mercury General Sales Manager Joe Bayne, an old radio veteran who had worked with Major Bowes in the heyday of his Amateur Hour, says: "It took us less than 20 minutes to decide on Ed Sullivan...
Similarly, a network tries desperately to undermine its rival's strong shows. Ed Sullivan's show, since it begins at 8 o'clock, has long been the key to Sunday evening dominance. In succession, NBC has challenged it with the Philco TV Playhouse, the Lambs Club Show and the Comedy Hour. NBC's Weaver is as baffled as everyone else by the riddle of Sullivan's popularity. Currently, he subscribes to the theory that Ed has never lost his appeal because he didn't have any to start with. Says Weaver: "He doesn...
...network way of doing things is often frustrating to viewers who would like to watch both Ed Sullivan's show and Martin & Lewis. But that is the way competitive TV works. If NBC has a top-rated show, CBS will put an equal attraction opposite it and vice versa. Since the networks believe that once a viewer tunes to another channel he may never tune back, the moral is: don't let him get away...
...Sullivan can view the current uproar without too much concern. Last month he started on a 20-year contract with CBS that guarantees him $176,000 a year for seven years for producing his show. During the following 13 years, he does not have to produce anything but will draw $100,000 annually for his promise not to create a show for a competing network. In February, Ed moves his program to Hollywood for two months while he stars in that ultimate tribute to a living celebrity, a Warner Bros. film biography called The Ed Sullivan Story...