Word: sullivans
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Dates: during 1950-1959
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Your July 22 story "Self-Defeat" points up the ability of Nielsen Television Index to provide much more comprehensive measurement of TV audiences than mere "ratings." While it is true that there is some interplay of audience between the Ed Sullivan and Steve Allen programs, our research has shown that tune-outs are not excessive. We checked minute-by-minute viewing against the commercial placement for the night on which the particular study was made, and found no significant changes in levels of viewing at the times the commercials were presented. Therefore, your "sponsor-sobering conclusion, i.e., viewers...
...detailed Nielsen findings indeed suggest that Sullivan-Allen viewers are more prone to switch during entertainment than during commercials. Whether they look at the commercials at all is not indicated by the Nielsen system, which measures only what happens to the set, not the viewer...
...wholeheartedly endorse your reference to the competition between Ed Sullivan and myself as "TV's most boring feud"-particularly since there is no such feud. What is boring, of course, is the endless talk and press comment about such issues...
...happy events occurred Monday night. In the acts of God category, arid Cambridge felt a few drops of rain; in the other instance, the Harvard Gilbert and Sullivan Players opened their sparkling production of The Gondoliers, or The King of Barataria...
...very best of G & S, or whether by 1889, when it was first produced, the old formula was becoming somewhat stylized and losing its freshness. Actually, I subscribe to the former view, for the opera contains some of the most ingenious of Gilbert's lyrics, a generous supply of Sullivan's best tunes, and more than a sprinkling of biting satire which seems even more relevant today than...