Word: sullivans
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Dates: during 1950-1959
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Shaplin cited the city regulation stating that the committee had to "reconsider the appointments immediately" upon presentation. Edward Fitzgerald, Shaplin's most voluble opponent, revealed that "authorities" had told him that "immediately" could be construed as "within 30 days." His motion was passed, empowering Mayor Edward Sullivan, the chairman, to call a special meeting to consider the petition...
...majority of the committee later passed Sullivan's motion to photostat copies of the petition to be distributed to all school committee members. Shaplin requested that the group ask legal counsel to determine whether the move was within the law, but, agreeing with Fitzgerald that the committee could do what it wished with the petition, the majority defeated his proposal...
Last fall, the Drama Group presented Oedipus Rex and The Critic; Hal Scott played the lead and D.J. Sullivan directed...
...blame themselves for playing Frankenstein to the rating monster. It was the networks and the performers who began using the advertiser's yardstick to beat the drums of publicity, plugging ratings from whichever system made them look best and playing up rating feuds, e.g., CBS's Ed Sullivan v. NBC's Steve Allen on Sunday at 8 p.m. They made the rating seem even more potent than it really is-and believed the illusion themselves. Since NBC began trailing in the ratings, it has sensibly (if belatedly) dropped the habit of regularly publicizing the figures...
Ratings are also worthless as a guide to what the sponsor is really after: sales. I Lone Lucy was riding high when it was dropped by Philip Morris; it was evidently not paying off at the cigarette counter. Though virtually all automobile sales fell in 1956, high-rated Ed Sullivan's sponsor Mercury suffered a bigger decline than most. (Adman's rebuttal: Who knows how badly sales might have fared without Sullivan?) Arthur Godfrey argues that sponsors ought to judge shows by how the product is moving. But, say admen, most products are affected by too many variables...