Word: sullivans
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Dates: during 1950-1959
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...major TV networks, NBC and CBS are locked in a permanent war for talent, ideas, advertisers and listeners. This season one of the war's major campaigns is the battle of Sunday night at 8 (TIME, Oct. 17, 1955). Thus far, CBS has won. With the Ed Sullivan Show consistently rated one of TV's top two most popular shows, CBS has had little trouble with NBC's mediocre Comedy Hour. Last week NBC announced its newest strategy. Beginning June 24, it is throwing Comedian Steve (Tonight) Allen, 34, into the Sunday night breach...
...tried to cheer up viewers with its own musical version of John Hersey's A Bell for Adano. Some of the lyrics were unfortunate ("We think more of the bell than the belly . . ."); the chorus of happy villagers was led by a blonde Anna Maria Alberghetti while Barry Sullivan-like a supporting player in Your Hit Parade-stood around changing his expression from sad to happy to suit her musical sentiments...
...looked like a moth and it, too, was destroyed, and the flame died." Even in black and white, the Vision was so chilling that the studio audience sat in stunned silence when it was over. Wires and phone calls poured in, about evenly divided between praise and condemnation. Sullivan will give a repeat showing of the cartoon this week, and Distributor George K. Arthur, who brought the film to the U.S., is releasing it nationally...
...leading moneymaker among the girls, even topping Veteran Betty Furness, who this week begins her seventh TV year for Westinghouse. She is also seen by the most people-an estimated 65 million a week-and she appears on all three networks, plugging Lincolns for CBS's Ed Sullivan Show, Hudnut hair products for NBC's Your Hit Parade, and LIFE on ABC's John Daly news show. Like most of her rivals, Julia started out as an actress. Born in Boston, she was encouraged by her mother, Caroline Meade-who once trouped with Walter Hampden...
Ball-Joint Suspension. One of her viewers was Howard Wilson, a vice president at the Kenyon & Eckhardt advertising agency, who thought she looked "awful cool, calm and relaxed," and asked her to do the Lincoln commercials on the Ed Sullivan Show, while Ed continued to deliver the sales message for Mercury. There were some bad moments. Wilson was not sure a girl would be convincing talking about such things as "high torque, turbodrive transmission" and "ball-joint suspension," and there were some fears that Julia might be too gentle to compete with "hard-selling" male announcers. Researcher Horace Schwerin came...