Word: summers
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...other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website set up for mobile-phone access. "Our target audience was males ages 17 to 25," says Marcus Spurrell, Adidas regional new-media manager for Asia. "Their mobiles are always on, always...
...summer, grownups gladly pay to see what used to be considered kids' stuff. (Ever heard of Pirates of the Caribbean, Spider-Man or Shrek?) TRANSFORMERS, those '80s playthings, are getting an adult makeover. Exhibit A is the new Bumble Bee, right, once a toy, but in action director Michael Bay's hands, a much more looming presence. And this one's a good...
Caroline Kennedy's report on children who volunteer for community service in the City Year Young Heroes program was inspiring and informative [March 26]. But let's not forget the thousands of kids who crisscross the nation every summer to attend church work camps. These teens work in cities, towns and villages, building, painting and just plain helping people. The youngsters pay their own way, take their own tools and buy all the supplies. Theresa Lorbiecki, MILWAUKEE...
...times the energy it takes to make and provides 40% of all the fuel sold in Brazil. But such ethanol causes environmental problems of its own, as forests are cleared for cane fields. Better still would be to process ethanol from agricultural waste like wood chips or the humble summer grass called switchgrass. The cellulosic ethanol they produce packs more energy than corn ethanol, but it also takes more energy to manufacture. "If you make ethanol by burning coal, you defeat the purpose," says Sarah Hessenflow Harper, an analyst for the advocacy group Environmental Defense...
...Department of Energy is funding seven research partnerships to test sequestration technologies. This summer, one of those projects will inject a modest 2,000 metric tons of CO2 into the sandstone subsurface beneath a spread of tomato fields near Thornton, Calif., where it would stay, in effect, forever...