Word: sumo
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...took his father’s advice, going on to research topics such as sumo wrestling, cheating, and names people give their kids. He decided, he said, not only to concentrate in economics, but “breathe economics into everyday life...
...take the criticism, even when in this case it's valid," he said in his message. Then things got truly bizarre. O'Leary reiterated an earlier challenge he'd made to Haji-Ioannou to settle their differences with a race around London's Trafalgar Square or a "Sumo Smackdown." "I believe that 'gutless' Stelios should take up my challenge," O'Leary said. "If he is really worried about it, I will give him a head start or a big weight advantage." (Read a TIME story on O'Leary...
...sort of publicity for Ryanair," says John Strickland, a London-based aviation consultant. "EasyJet's position has changed. When it was born it was relatively cheeky as well. ... Now it's taking more of a sober approach. Stelios is not going to take O'Leary up on his sumo wrestling offer." Still, Strickland says, both companies are well aware that a healthy rivalry can be good for business: "It certainly raises the profiles of both companies." (Read a TIME story on Stelios...
...sumo wrestlers cheat, why drug dealers are poor, the socioeconomic patterns of naming children - the book Freakonomics brought economic analysis to bear on unexpected and quirky issues and came up with unexpected and quirky answers. It's little surprise, then, that the 2005 book - by University of Chicago economist Steven Levitt and New York Times journalist Stephen Dubner - sold more than 3 million copies worldwide...
Four years ago, economist Steven Levitt and journalist Stephen Dubner produced a sensation. Their book, Freakonomics, described how Levitt and a few other scholars used the techniques of economics to examine quirky topics and controversial ones. There was a chapter on cheating among sumo wrestlers, another on the profitability of drug-dealing, yet another on the possible link between liberalized abortion laws and falling crime rates - and much more (the subtitle was A Rogue Economist Explores the Hidden Side of Everything...