Word: sun
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...they are lucky, novices may actually see one of Mars' ice caps or its broad, bright plains, but conditions would have to be perfect. Even without a telescope or a guide, there will be no mistaking the brilliant red starlike object that rises in the east just as the sun is setting and continues to climb higher throughout the evening. With Venus currently hidden by the sun's glare, only the moon will outshine Mars...
...scientists, that's where the excitement lies, not in this week's approach. The two planets come close every 26 months or so, as the closer-in, faster-moving Earth laps the slower Mars on their journeys around the sun. But Mars' orbit isn't quite circular; it's elliptical, so it's sometimes closer to and sometimes farther from the sun. (Earth's orbit is also elliptical but much less so.) When the Earth catches up at a time when Mars is relatively near the sun, there's an especially close encounter. In 1988 the planets were just...
...example, Pacific Sun tends to downplay rather than call attention to its house brand. PacSun stores carry the company's private-label clothing, called Tilt, but instead of stitching the name prominently on the outside of clothes, the retailer hides the logos on inside tags. The strategy provides insurance against the inevitable moment when a brand goes from In to "losers only" with customers. "When a teen decides a brand is dead," Weaver says, "they don't kill it slowly. They put it immediately out of its misery." That is also the reason PacSun stocks a wide variety of brands...
...teenagers can be, they can also be charmingly oblivious to events that suppress the purchasing appetites of other consumers. Teens "are CNN-proof," he says. "Sept. 11 and a day or two after were clearly brutal, but within four or five days, business came back." For teens, the sun rarely sets. --With reporting by Paige Bowers/Atlanta, Esther Chapman/Omaha, Harlene Ellin/Chicago and Adam Pitluk/Dallas
...course they are. One only needs to read Sun Tzu's "The Art of War" written over 2,000 years ago. It constantly counsels against fighting protracted wars, which is what Iraq has become, and the U.S. troops can't and shouldn't be expected to sustain it. Steve Turbit Sydney, Australia...