Word: sunbeam
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Dates: during 1950-1959
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...Welcome Back." What will the new compacts do to those gnatty foreign bugs, which started the rush to smallness? "We never worry about competition," says Britain's Lord Rootes, whose Rootes Motors Ltd. makes Hillman, Singer, Sunbeam. "We welcome our American competitors back after the years in which they designed themselves out of the market...
...Sunbeam gave up such giveaways because "they don't do much good." Motorola shuns them because they tend to cheapen the product. Lanvin Parfums
...products. Last week G.E. threw in the sponge. To dealers and distributors went a letter canceling Fair Trade contracts on the company's prices. Said G.E.: "We have abandoned our policy because we have found it inoperable." Within three days, half a dozen other diehard Fair Traders, including Sunbeam Corp., McGraw-Edison Co. (Toastmaster), Ronson Corp., and Schick Inc., followed G.E.'s lead, dealing the hardest blow yet to the list price as a factor in U.S. retailing...
...gets $5,000,000 from Westinghouse Electric Corp., which cleaned out its inventory after sponsoring the 1952 telecasts; ABC takes some $4,000,000 from Philco Corp.; NBC collects a reported $5,200,000 from Co-Sponsors Radio Corp. of America, Sunbeam Corp., GM's Oldsmobile Division...
They are well-lighted, pastel-tinted and smog-free (there is no heavy industry), and their signs cry out familiar brand names: Remington Rand, Sylvania, Paper-Mate, U.S. Rubber, Textron, Maidenform, A.S. Beck, Carborundum, Van Raalte, Bostitch, Sunbeam...