Word: sunbeam
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...have been doing by muscle power: electric toothbrushes, shoe polishers, slicing knives, hairbrushes, drink mixers. Sales of small appliances have been rising 18 times faster than those of major appliances, and 250 companies are competing for an anticipated $1.5 billion in sales this year. Last week Chicago's Sunbeam Corp., one of the largest U.S. makers of small appliances, showed how strong the trend has become by announcing record quarterly sales of $44 million and plans to build its third new plant this year...
Clutter of Gimmicks. Sunbeam and its competitors do much of this business in products that were unknown five years ago. Growing affluence and the trend to easier living have stimulated demand for almost everything electric, from cradle rockers to foot warmers. Small appliances also sell well because, unlike a refrigerator or a dishwasher, most are in the $25-and-under price range and are often bought on impulse. The market is still cluttered with many gimmicks (electric whisk brooms and wastepaper baskets), but it has also made many onetime luxuries commonplace. Sales of ice crushers and combination electric knife sharpener...
Jimmy was running Edington Mains himself by the time he was 18; his father had taken over another farm 25 miles away. He had his own car, a vintage Sunbeam Talbot, and he began competing in local rallies, driving from point to point around the countryside in precisely the allotted time. "Father said it was a waste of time-and he wanted to know why my car cost five times as much to keep up as his did." He kept on rallying, mostly on the sly. One night, driving his mother to a sister's house to baby...
...Reggie tells me why they can't be carried out"), turned his father's auto-sales firm into Britain's largest distributor by unloading cars as fast as they could be delivered, then, deciding that the manufacturers were "too sluggish," bought up the Hillman, Singer, Sunbeam and Humber automaking firms and led the raid on the U.S. economy-car market in the early 1950s, making the family-owned Rootes Group such a profitable venture that Chrysler last year paid $35.2 million for a 30% interest in the company; in London...
...tiger has roamed into unexpected territory. Hertz uses it to symbolize its dominance in the car-rental field, and Britain's Rootes Motors has just brought out a new $3,400 sports car called the Sunbeam Tiger, with the slogan "Grab a Tiger by the Wheel." Gimmick manufacturers are selling countless cloth tiger tails, priced from 18? to $1, to department stores. Humble dealers have sold thousands of tiger-tail tips to customers, most of whom clip them onto gas tanks. This fall Humble is ready to introduce napkins, clothing, and trick-or-treat bags with the tiger theme...