Word: sunbeam
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...survivors have learned some hard lessons. The most costly: never collide head-on with the U.S. compacts in price and size. Violating this rule all but finished the British Sunbeam Rapier and Austin, cut Hillman's U.S. sales by 76%. With the solitary exception of France's $2,250 middle-sized Peugeot-which is holding its own because of its reputation for high-quality workmanship-the successful imports are those that sell below the $1,800 bottom price of Detroit's compacts or those specifically designed for the luxury and sports-car markets...
...Welcome Back." What will the new compacts do to those gnatty foreign bugs, which started the rush to smallness? "We never worry about competition," says Britain's Lord Rootes, whose Rootes Motors Ltd. makes Hillman, Singer, Sunbeam. "We welcome our American competitors back after the years in which they designed themselves out of the market...
...Sunbeam gave up such giveaways because "they don't do much good." Motorola shuns them because they tend to cheapen the product. Lanvin Parfums
...products. Last week G.E. threw in the sponge. To dealers and distributors went a letter canceling Fair Trade contracts on the company's prices. Said G.E.: "We have abandoned our policy because we have found it inoperable." Within three days, half a dozen other diehard Fair Traders, including Sunbeam Corp., McGraw-Edison Co. (Toastmaster), Ronson Corp., and Schick Inc., followed G.E.'s lead, dealing the hardest blow yet to the list price as a factor in U.S. retailing...
...gets $5,000,000 from Westinghouse Electric Corp., which cleaned out its inventory after sponsoring the 1952 telecasts; ABC takes some $4,000,000 from Philco Corp.; NBC collects a reported $5,200,000 from Co-Sponsors Radio Corp. of America, Sunbeam Corp., GM's Oldsmobile Division...