Word: sunbeams
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...last-minute tinkering and tuning had been done. The standard stock cars-among them British Allards and Sunbeam Talbots, French Simcas and Citroëns, Italian Lancias and Alfa Romeos-were as ready as they would ever be. At a series of watch-tick signals, 328 grim-faced drivers from 18 nations set out from such widely scattered starting points as Lisbon, Palermo, Oslo, Glasgow, Munich, Stockholm. Their goal, some 3,300 roundabout kilometers (2,000 miles) away: Monte Carlo -and a million francs (about $3,000) first prize...
Free Selling. Many retailers angrily denounce manufacturers for failing to cut off supplies to the price slashers. Sunbeam Corp. (Shavemaster, Mixmaster) and Simmons Co. (mattresses) have done so; Sunbeam is being sued by Masters for refusing to supply it. But most big manufacturers and distributors look the other way because discount houses move big volumes of goods rapidly. Said a big Westinghouse Electric jobber: "Some of these stores are necessary for our business because they keep us going in slack times...
...Macy & Co. But last week Macy's signed a cease-fire with some of its enemies. Vice President Richard Weil Jr. announced that the store "had signed a small number of fair-trade agreements on brand-name merchandise." He refused to name the brands or whether they included Sunbeam Mixmasters, which has sued Macy's for price-cutting its products (TIME...
When Manhattan's R. H. Macy & Co. started a price war last spring, it trimmed the tag on Sunbeam Mixmasters to $26.59, more than $3 below the wholesale price. Last week Sunbeam slapped a $6,000,000 triple-damages suit on Macy's, charging it had unlawfully restrained trade by using Mixmasters as loss-leaders. The price war followed the U.S. Supreme Court decision that retailers such as Macy's, who hadn't signed contracts with manufacturers, need not abide by fixed pricing.* During the war, Macy's Mixmaster sales, says Sunbeam, jumped from...
...Sunbeam's suit was based on the Sherman antitrust law rather than fair-trade laws. Last week Sunbeam lost a decision in the U.S. circuit court of appeals when a verdict ordering two Sunbeam retailers to sell at fair-trade prices was reversed to bring it in line with the Supreme Court's decision...