Word: sunburning
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...reason for the growing popularity of tanning salons is an advance in technology. Old-fashioned sunlamps emit strong doses of ultraviolet radiation, which can cause a quick sunburn if one is not careful. New tanning machines, however, block out most of the sunburn-linked beta rays (UVB) in favor of alpha rays (UVA), which promote a more gradual tan. The most popular device for soaking up UVA is a clamshell-like tanning bed. The customer lies down on a Plexiglas surface, closes the lid and relaxes as lights from above and below bake him to a golden brown...
Though UVA tanning is less likely to cause an immediate sunburn, doctors warn that it may present the same long-term dangers caused by overexposure to the sun, including premature aging of the skin and a risk of skin cancer. "There is no such thing as a safe tan," says Darrell Rigel, a dermatologist who teaches at New York University School of Medicine. "The only reason ultraviolet alpha is less bad than beta is that it has less energy. If you intensify the alpha rays to get a tan, the damage is just as great as if you had normal...
...high holy day of the American idea. It is also a beer bust. The Fourth is that odd American mixture of patriotic fervor and bleary ease, of sunburn and a deeper stirring. The Founders adopted the Declaration of Independence in July and not in February (imagine sending fireworks up in a snowstorm), and so the national birthday is both the nation's most powerful rite of communal identity and merely the lazy and unreflective beginning of high summer...
...friends suggested renting a car and driving down. "It'll be fun--three days down, three days up, we'll take turns driving!" Great, vacation's only a week long. That would give you enough time to stop the car, get out, and get a 98 degree sunburn. Your back would be bleeding by the time you backtracked through Georgia...
Noxell has carefully cultivated an image of wholesome, All-American beauty ever since 1914, when Dr. George Bunting cooked up the first batch of Noxzema skin cream in a coffeepot in his Baltimore pharmacy. Originally intended as a sunburn remedy, the blend of clove and eucalyptus oils, lime water, menthol and camphor also proved to be an excellent skin cleanser. In 1929, Admiral Richard Byrd took it along on his expedition to the South Pole. G.I.s during World War II and the Korean War used Noxzema for shaving. Today, when skin-care products are the fastest-growing segment...