Word: sunkist
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...parties and picnics, graduated to a dinner show in Tait's famed San Francisco restaurant. Fanchon & Marco embellished their act with other specialties, began to play theatre dates in their spare time. When the demand grew they organized a second company, coalesced their troupe in a musical show Sunkist which they took to Broadway. Two weeks later the Southern Pacific Railroad accepted Marco's note for $2,800 to transport the company back to San Francisco. The note was paid out of profits from the original San Francisco units. Soon the S. P. was transporting Fanchon & Marco...
...growers of Florida Valencia oranges have discreetly avoided talking down the other fellows' fruit in northern cities where the chief customers of both live. The California Fruit Growers Exchange broke this discreet merchandising convention this winter by advertising flatly in newspapers and magazines, on streetcar cards and billboards: "Sunkist navel oranges are 22% richer in vitamin C [anti-scurvy, anti-colds] than Florida oranges...
Since 1907 the Exchange has spent $21,600,000 advertising its brand name Sunkist. Last year its advertising budget included $1,450,000 for oranges, $581,000 for lemons, $34,600 for grapefruit. Average gross return to growers was about $2.30 per box. For advertising the Exchange assessed each grower 5? per box for oranges, 3? for grapefruit (Florida dominates that market), 10? for lemons, of which there is a perennial surplus. All other Exchange services cost 5.31? per box, and including those of district exchanges (less than 1? per box) total marketing and advertising charges amounted to about...
...doctrine by the fact that citrus consumption rose through Depression when sale of many other fruits declined. A husky six-footer who entered the Exchange directly after graduation from the University of Michigan (class of 1915), he worked up through the advertising department, helped develop the orange-promoting Sunkist juicer, now urges, among other citrus uses, lemon juice as a hair rinse...
Died, Francis Quarles Story, 86, "father of the Sunkist orange"; of a heart attack; in Alhambra, Calif...