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...Boston's John Hancock Mutual Life Insurance Co., dropped in on Los Angeles. He wanted to invest his company's cash in a new housing project which house-hungry Los Angeles badly needed. But last week Clark decided against it; he saw clouds ahead for even Sunkist Angelenos. Said he: "We can't help solve your housing problem because of your real-estate inflation. An insurance company can't invest in blown-up values. Real estate is more inflated in California than anywhere else in the country . . . and your building costs, we find, are also higher...

Author: /time Magazine | Title: California, Here I Go | 4/14/1947 | See Source »

Revived, Mrs. Chimes broke up two small orange crates (cruelly labeled "Sunkist") and kindled a puny blaze in her stove. She went to the icy window, peered down the street in the hope of a glimpse of her husband. Unemployed now, he had gone out ahead of her to queue up at the greengrocer's for a few potatoes. Mrs. Chimes turned to her tiny kitchen and a pile of clothes awaiting washing. She sighed...

Author: /time Magazine | Title: GREAT BRITAIN: Panorama by Candlelight | 2/24/1947 | See Source »

California's clothes cutters ran into the same trouble that the state's citrus growers had before they combined under the "Sunkist" brand. Each had good clothes but not enough money to advertise them nationally. In April 1944 they formed the C.A.C. to promote a "Made in California" label. It is now so highly regarded that many eastern firms are using labels that mention California...

Author: /time Magazine | Title: Made in California | 9/23/1946 | See Source »

...Lolly's 20-year reign on Hollywood's gossip roost. Choice studio stories went first, automatically, to Lolly; actors phoned her first and eloped afterwards lest she sideswipe them ever after. In addition to her column, Hedda's schedule now includes three CBS broadcasts weekly for Sunkist Oranges over 42 stations (none in Los Angeles, which eats second-grade oranges), occasional magazine pieces, six movie shorts a year, some bit parts (latest: Reap the Wild Wind). To manage this 135-hour week she employs two legmen, one rewrite woman, two girl clerks to handle fan mail...

Author: /time Magazine | Title: The Press: Hedda Makes Hay | 5/25/1942 | See Source »

This week Los Angeles Timesman William Mellors Henry, a journalistic institution in Southern California, took over a thrice-weekly Sunkist Orange program as substitute for gaudy, gossipy Hedda Hopper, now on vacation. Sobersided, hearth-loving Substitute Henry did not babble of cinema doings as had Miss Hopper. He prepared his newfangled columnar script by chatting long-distance with heterogeneous folk all over the world, setting down their impressions on matters frivolous and cosmic...

Author: /time Magazine | Title: Radio: Henry for Hedda | 8/18/1941 | See Source »

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