Word: sunscreen
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...waters of the Atlantic Ocean. Around him, hundreds of sunbathers sprawled on the sand. Some, mostly older, shielded themselves from the sun's fierce rays under broad- brimmed hats and umbrellas. But much of the crowd baked contentedly in the sunlight, wearing only scanty swimsuits and little or no sunscreen. At the water's edge, tots played in the sand, some with backs and arms alarmingly...
...state of Victoria, lifeguards are used as role models. They sit in shaded areas, pass out skin-cancer literature, don hats and wear T shirts emblazoned with the slogan SLIP! SLOP! SLAP! -- which practically everyone Down Under understands to mean "Slip on a shirt. Slop on some sunscreen. Slap...
...profitable war against an additional foe: pollution. Chanel touts the ability of its new Prevention Serum (price: $50 for 1.35 oz.) to counteract "environmental impurities." Estee Lauder's Skin Defender lotion ($45 for 0.9 oz.) promises to shield against the "onslaught of irritants from pollution." The treatments typically contain sunscreen plus ingredients designed to neutralize so-called free radicals, the highly reactive molecules found in some air pollutants...
...Center was invented by Charles King of Memphis, who put the first few machines on beaches last August. This year he expects to distribute 500 of the devices along beaches and at swimming pools. "The sunscreen industry is on the cusp of a major boom," he predicts. If so, sunbathers will need bikinis with coin pockets in them...
...ozone-depleting molecules in the air with huge terrestrial laser beams. But such grandiose schemes would be unreliable and could change weather patterns in unpredictable ways. In the end, it may be safer and cheaper, if inconvenient, to cope with ozone depletion by wearing wide-brimmed hats, sunglasses and sunscreen...