Word: sunscreens
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Dates: during 2000-2009
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Finally, proof that he’s actually a rookie. A veteran would have known to bring sunscreen...
Fred Sears is packing his white F-350 truck for his annual trek from his home in Morro Bay, Calif., to Baja, Mexico, its enormous bed filled with surfboards, wax, wet suit and sunscreen. He is as stoked as any surfer dude in his mid-20s, which by some accounting is what he is. Sears grew up in Hermosa Beach, Calif., and surfed as much as he possibly could during his teenage years. At 15, as soon as he got his driver's license, he began sweeping floors at Hobie SurfBoards, eventually working up to glassing and polishing the boards...
...think about my family aging along with me. My seventy-year-old dad stands less vertically every time I see him and passes his days watching Fox News, eating peanuts and waiting for his retirement checks. My mother’s beauty regimen of Oil of Olay and sunscreen no longer fends off the fine lines and wrinkles. “When I come from Vietnam I young babe,” she said on her birthday last month with a hint of melodrama. “Today I old woman.” My sister, who once seemed...
...saying goes. Of course, it can be a humbling sport when you start out, but the experience of being able to balance on a board, with water surging uncontrollably around you, can pay almost mystical dividends. It need not be expensive either: a rented surfboard, a lick of sunscreen, some advice from the local beachboys (and beachgirls), and a lot of gung-ho spirit can have you lining up alongside the pros...
From personal experience, Hughes figured there was a niche market. Neither sunscreen nor layers of clothing were enough to protect his sensitive skin when he was just walking down the street or skiing on the slopes. He set out to find a solution. Hughes left his position as a principal in the Northern Group, a boutique Seattle firm, and plowed nearly all his personal savings--several million dollars--into coming up with a better alternative. For two years he traveled, meeting with experts in the fields of skin cancer, dermatology and textiles in the U.S., Canada and Australia. Finally...