Word: sunsetting
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Ever since the first hero lumbered off into the sunset carrying the swag in one hand and the heroine in the other, people have been carping about the unreality of the normal Hollywood product. What they wanted to see was something approaching real life where passion turns to grapefruit juice and where the hero invariably gets his head knocked...
...camera; it'll be better than 'Fort Apache.''' Another voice: '''Fort Apache,' hell. 'Unconquered' will look like a scramble for peanuts compared to this." First voice: "Right! And through it all there'll stand Ingrid all in white, waving her men on with her flag and a different colored sunset behind her for each shot." Second voice again: "It'll be galorous, to coin a phrase. And considering' we ain't got no Indians...
Exit Into Sunset. Yenan's most remarkable form of entertainment was the "living newspaper" in which amateur mimes enacted current events. Sample: General Eisenhower invading Normandy atop a human landing barge (see cut). Sugar-coated propaganda also pervaded the Saturday night dances regularly held in a Yenan apple orchard at which Mao appeared in simple peasant dress to dance with his wife, Mme. Chu Teh, Mme. Chou Enlai, or pretty Communist office girls. For these occasions, the Communists revived (and revised) an old, gay Chinese dance form called the Yang-ko. Sample: a shepherd is asleep by his flock...
...Scholar and later an assistant dean at Harvard, Bill Nichols first looked for success as a pressagent for the late Sam Insull. When Insull's utilities empire collapsed in 1932, Nichols switched painlessly to a Harvard publicity job and then to TVA. In 1937 he became editor of Sunset, a Pacific Coast house-&-garden monthly; in 1943 he became editor of This Week, only four years after joining the staff of its founding editor, the late Mrs. William Brown ("Missy") Meloney. Both money-losers were out of the red a year after he took them over...
Perhaps the tone of the film may be summed up in the scene where the wagon train starts across the great prairies. A bearded pioneer splits the air with a cry, and his covered wagon charges forward; the second Conestoga lurches ahead into the sunset. Then Hope hollers, and his team sprints forward. Too bad he forgets to hitch them to the wagon...