Word: suntan
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...protest TIME'S announcement of this heavenly delicacy to the whole world. You whites have taken our suntan, our curly hair, our funky music, indeed our women, in violation of your sacrosanct mores...
...goods have become the second wave of exports. In both Britain and France, American appliances sell well because they are available in more imaginative sizes and shapes for different kinds of kitchens. Demand is rising for such disparate items as colonial furniture and shower curtains, for air conditioners and suntan lotions, and for such soft goods as sportswear, bathing suits, children's dresses, lingerie and men's pajamas. In Germany, of all places, the sales of U.S. photo equipment-notably the new Kodak Instamatic camera-have jumped nearly 300% in the past year...
...chain (Manhattan's Plaza, Washington's Mayflower) into money-losing Child's Restaurants in 1956 to form Hotel Corp. of America, a move that enabled him to write off hotel profits against restaurant tax credits, used the same method to take Botany textiles into everything from suntan lotion to Mad magazine, sent profits soaring for both companies until the credits ran out, whereupon disenchanted stockholders last year cut his Hotel Corp. salary by $25,000 (to $75,000 as chairman), eased him out of Botany altogether; of a heart attack; in Palm Beach...
Greasy Red Stuff. As evidence that most people are more than willing to risk sunburn's dangers, store shelves are crammed with dozens of suntan lotions and creams. They prevent sunburn only to the extent that they block out burning ultraviolet rays from the sun, and they allow true tanning only to the extent that they let those same ultraviolet rays through. Perhaps the most effective sun-screening agent of all is a dark red veterinary petroleum jelly, used during World War II for life-raft survival. Trouble is, the stuff is indeed red (although it loses its color...
While nearly everyone else strips down to tan, Mrs. Norton J. Carlson, 59, of Grand Junction, Colo., covers up for safety. For her, no suntan lotion the chemists can devise is ever likely to be good enough. When Mrs. Carlson set out on a 342-mile auto trip to visit her sister a few weeks ago, it was like minor royalty fleeing restless natives. She waited for nightfall in the shadows of her parlor. Then she put on a dress with extra-long skirt and sleeves, pulled up her gloves, wrapped a kerchief about her face, and stepped nervously into...