Word: suntanned
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Dates: during 1920-1929
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...Continued from p. 40) Bigger and Better Than Ever in his anniversary Scandals. The tune is piffle; the sentiment is mere braggadocio. But he should again succeed, for he still knows how to polish the fleshpots. Once his girlish regiment sprawls on a beach, clad for maximum suntan. When costumes are more voluminous, engaging apertures are cut in them. Entrancing is a lady who stands vastly denuded, symbolic of the American Indian, and looks remarkably like Helen Wills...
...Cotton Textile Institute began selling cotton not to the thrifty but to the smart. Cotton makers concentrated on attractive weaves, chic modes. The spice of novelty was introduced through beach pyjamas, overalls, suntan frocks, quilted coats, printed slippers. Well did the cotton man's calico, gingham, piques, chambrays, gabardines lend themselves to these novelties. During the 1928-29 Palm Beach season cotton was an outstanding success. During the present season cotton fabrics have been conspicuously successful. Once sold to the smart world, it was certain that cotton would be sold to all the world. When sales are made...