Word: sup
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Dates: during 2000-2009
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...SUP, as it's called for short, looks exactly as it sounds: you stand on a large surfboard and propel yourself forward with a paddle. But, unlike traditional surfing, you don't have to wait for the waves. In fact, SUP, which is wildly popular, can be done on lakes, rivers, pools or any sufficiently large body of water. "It's completely blown up in the past five years and every spring it just blows up even more," says Jim Brewer, 45, a painting contractor who, in October 2008 and in spite of everyone calling him nuts, opened Blueline Stand...
...better look at their surfing students, spot far-off waves, take photos for tourists or simply to have something to do on flat days. It wasn't until the late 1990s that the modern explosion began, thanks to big wave surfer and exercise guru Laird Hamilton picking up SUP and publicizing it as simultaneously adventurous, peaceful and a solid form of core conditioning for surfers and non-surfers alike. (Read an interview with surfing legend Kelly Slater...
...lady to the hardcore guys," says Brewer, and become the new favorite sport of celebrities - Julia Roberts recently bought a board at Brewer's shop, joining the paddling ranks of Kate Hudson, Jennifer Aniston, Matthew McConaughey and Lance Armstrong, among others. It's already spawned new manufacturing: the SUP boards are specially designed, longer and wider than traditional boards. Meanwhile, multiple SUP magazines are now being published, races and wave-riding contests are popping up every month, and, as with any new-wave trend, a whole slew of entrepreneurs are trying to cash in, selling everything from boards and paddles...
...while SUP enthusiasts have became a daily dot on the horizon of many a coastal California city, it's the market for lakes and rivers that has everyone really excited, says Oahu native and former carpenter Blane Chambers, 45, whose company Paddle Surf Hawaii was one of the world's first major makers and distributors of paddleboards. "The flat-water market is just growing everyday," says Chambers in his Hawaiian drawl, explaining that his sales rep in Minnesota is "so excited" after doing the rounds at kayak shops in that lake-filled state. "It's crazy how fast this thing...
Courtside Celtics tickets and luxurious weekend getaways were on the auction block at the Cambridge Queen’s Head Pub last night for the Phillips Brooks House Association’s sixth annual Auction to Benefit the Summer Urban Program (SUP). The event featured a silent auction as well as a live auction conducted by guest auctioneer and musician Livingston Taylor—the brother of singer-songwriter James Taylor. With big ticket items including trips to San Francisco and tickets to games at Fenway garnering high bids, PBHA received considerable funding for its community service programs. The night?...