Word: super
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Dates: during 1960-1969
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...SUPER-AMERICANS (395 pp.) -John Bainbridge-Doubleday...
Just how close the dream is to reality is lovingly explored in John Bainbridge's study of Texas and the Texans, whom he dubs The Super-Americans. Bainbridge is a veteran profiler for The New Yorker (where most of the book first appeared), and The Super-Americans has all the best (and traces of the worst) of New Yorker style-urbane detachment, smooth understatement, and relentless pyramiding of minutiae that sometimes suggests a late evening with a victim of total recall. But though The Super-Americans might not suffer much by being cut 100 pages, it is a perceptive...
Droughts & Snakes. The Super-Americans seemed to Bainbridge highly touchy about criticism from the outside world...
...Wanting to Shake Hands." For all their exaggerations and exasperations, New Yorker Bainbridge obviously developed some fondness for the Super-Americans. He praises their kindness and their courtesy. "Men and boys, even younger women, give their seats on buses to the elderly. Children are taught manners. Men tip their hats. Women acknowledge having a door held open for them. Men do not grab taxis ahead of ladies, even when it's raining...
...line of proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette sales. To combat the inroads of electric shavers, Gillette's technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel). Introduced last year, the Super Blue now accounts for 45% of Gillette's blade sales in the U.S. Once a major threat to Gillette, electric shaver sales have fallen from a high of $138 million...