Word: super
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Dates: during 1960-1969
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Behind Second Base. At the stadium, where at this time of year preparations are usually being made for a World Series rather than a world event, carpenters and clergymen moved in to replace the grounds keepers, carefully hung papal decorations about the upper decks, and constructed a super-secure elevated wooden altar behind second base, with fire-retarding carpeting on the 13 steps and extra steel reinforcement in the scaffolding...
...film, Alphaville. His hero, Lemmy Caution, is a cross between Dick Tracy and Flash Gordon, spiced with a touch of Humphrey Bogart. (At one point we catch Caution reading The Big Sleep.) Godard lets his imagination run wild as his comic-strip hero battles the computer-king of a super-mechanized science fiction city. Neon signs flash mathematical formulas across the screen, and the computer growls instructions from what looks like a CBS recording studio...
...matter of progress. These days, when everything is vacuum-packed, cellophane-wrapped or synthetically concocted, nothing smells the way it used to. The coffee or cinnamon buns that stay freshest don't smell at all. Gasoline companies add so many "super" compounds that even regular doesn't smell regular any more. Once a knitting-mill operator finishes treating a sweater with chemicals so that it will keep its shape, it doesn't smell like wool...
Research has led, too, to the development of special transportation equipment to move rockets and other hard ware over long distances. To transport stages of the huge Saturn rocket, California's Aero Spacelines designed a whale-shaped turboprop plane called "the Super Guppy"; its 22½-ton capacity can accommodate huge computers, oil-well rigs and helicopters. Another major growth area is space-age sealants: G.E. is selling sealants, developed for the seams of spacecraft, for use in caulking bathroom tiles; General Motors is sealing windshields and rear windows with a product made by Thiokol from solid rocket fuel...
...space technicians have also found countless new uses for old products. Thomas Edison in 1883 developed the world's most heat-resistant material-pyrolytic graphite-but it languished until researchers began to coat nose cones with it to resist high re-entry heat. Next month California's Super Temp Corp. and Tar Card Co will begin marketing $8.95 tobacco pipes lined with pyrolytic graphite. The fuel cell, which generates power by converting hydrogen and oxygen into electricity and water, was a laboratory curiosity until General Electric put it in Gemini. Now General Dynamics is using the fuel cell...