Word: super
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Dates: during 1960-1969
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Music & Manicurists. In a number of countries abroad, where railroading still has not lost the battle with the truck, auto and plane, railroads are rapidly rolling out new super expresses in their determined drive to win passengers on middle-distance runs. The trains often outspeed the planes, counting travel time to and from airports, and they are usually faster, smoother and safer than cars...
...fresher. Of 59 fights since he turned professional in 1952, Tiger had won 21 by knockouts; not once had anyone knocked him off his own feet. Some of the opponents were easy marks-and his list of conquests included such improbable names as Black Power, Mighty Joe, Super Human Power and Easy Dynamite (whom he kayoed in one round). But he won the British Empire middleweight crown in 1958, earned a shot at a world title with sharp, knockout victories over Britain's Terry Downes and Cuba's Florentino Fernandez. "I think I know how to beat Fullmer...
...Americans grow more sophisticated, however, the admen are turning to subtler appeals. Board Chairman David Ogilvy of Manhattan's Ogilvy, Benson & Mather plumps for detail-packed text ("How Super Shell's 9 ingredients give cars top performance." "25 facts you should know about KLM") on the grounds that today's customer is hungry for facts. In apparent proof of Ogilvy's contention, U.S. sales of Rolls-Royce cars doubled within three years after Ogilvy started running ads, with 21 paragraphs of text, under the headline: "At 60 miles an hour the loudest noise in this...
Over the murky North Atlantic one night last week, the engines of a Super Constellation coughed and sputtered. One failed, then a second, then a third. At last, some 500 miles off the coast of Ireland, Pilot John D. Murray of the chartered Flying Tiger transport radioed the message: "One engine left. Preparing to ditch...
...came from committee merely to placate the House would demonstrate a lack of faith in the American people. By passing the bill, the Senate would in effect announce that, given both sides of the story, Americans can not be trusted to support their own system. For self-styled "super-patriots" like Cunningham and his supporters, this would be quite a confession...