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Columbus' sense of his humble origins was crucial. He was determined to transcend them; his means would be navigation. At first he wanted to succeed through trade. Sea trade was the lifeblood of Genova la superba, proud Genoa. As a merchant navigator, Columbus sailed all over the Mediterranean, to the Guinea coast of Africa and as far north as Ireland. He may have gone as far as Iceland too. Sometime between 1478 and 1484, the full plan of self- aggrandizement and discovery took shape in his mind. He would win glory, riches and a title of nobility by opening...

Author: /time Magazine | Title: Just Who Was That Man? | 10/7/1991 | See Source »

During its 13th century heyday as a Mediterranean trading power, Genoa came to be known as "La Superba" -which, since it can be taken to mean "the haughty," was not necessarily a compliment. Still, the appellation was particularly apt for Genoa's business men, a tightfisted, close-knit breed that ranked among the world's most con servative. Interested only in sure things, they earned a lasting distinction by re fusing to stake a local boy named Chris topher Columbus to a daring expedition...

Author: /time Magazine | Title: Italy: Stirrings in La Superbo | 3/24/1967 | See Source »

...Willys Motors' new four-cylinder Jeep Surrey, which has a brightly painted body, seats in candy-striped colors that match a vinyl-covered fringed top. The Surrey, priced at $1,650, is aimed chiefly at resort and vacation centers. Checker Motors Corp. this week brought out the Superba, a family version of its Checker taxi, with wide doors, sparse furnishings, optional jump seats so it will seat eight...

Author: /time Magazine | Title: STATE OF BUSINESS: Rush in the Showrooms | 10/19/1959 | See Source »

...Superba. Checker Motors Corp., makers of Checker taxicabs, next month will begin production of a family-type passenger car called the Superba, which it claims will "perform like a pleasure car and take punishment like a taxicab." The new car, powered by a six-cylinder engine, will be about 198 in. long and somewhat higher and narrower than most U.S. cars, sell in the $2,500 price range...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Nov. 24, 1958 | 11/24/1958 | See Source »

...like the best Bing Crosby musicals which preceded it. With the quiet simplicity of a nursery rhyme it unrolls the fable of a lazy composer (Crosby) who collaborates with a pretty, ambitious lyricist (Mary Martin) in knocking out the popular tunes which make Basil Rathbone a Manhattan social superba. When Crosby and Martin set out to write under their own names they are accused of stealing the Rathbone style, tramp the edges off their heels in vain visits to song publishers. With this tissue-thin plot Director Victor Schertzinger has managed to string to gether 90 minutes of first-rate...

Author: /time Magazine | Title: Cinema: The New Pictures: Sep. 9, 1940 | 9/9/1940 | See Source »

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