Word: superbowl
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...most troubling thing about the XFL is just how well it could catch on. The XFL will draw viewers not only from fans who can't pry themselves away from the gridiron after the Superbowl, but also millions of guys who already get their ya-yas out weekly watching RAW is WAR on cable...
Recent history has shown the positive effects of the team celebration. Pre-"Bob and Weave," the Rams endured a decade of mediocrity--and worse. Post-"Bob"? The Superbowl...
...begun to come around. Perhaps it's the sensory overload that has resulted from continual exposure to Internet advertising of one sort or another--dot-org this and dot-net that plastered to the insides of the T, on handouts around campus or occupying three-quarters of Superbowl commercial time last month. Or maybe it's because I've been listening to the megalomaniacal plotting of various friends who anticipate what life will be like as the next Bill Gates. According to a feature in The Crimson last week, plenty of students are leaving school to work at Internet start...
...Ryder Cup is the greatest and noblest sporting event for three reasons. First, it is rare enough to solicit special interest, but not so rare that it ever slips one's mind. The Superbowl, the NBA finals, and the World Series occur annually: there's always next year. Golfers, however, must wait two long years for another chance. And while the quadrennial Olympics are too remote to impress itself upon one's mind, golfers begin to compete for slots on the next Ryder Cup team as soon as one Ryder Cup ends...
...lure of megasites like Yahoo is that in a place like the Net--where people tend to go wherever they want with ease--there are very few locations that attract a mass audience of the sort that advertisers can get through, say, the Superbowl. As a result, search and commerce sites like Yahoo and chief rival Excite have become gateways (the Net buzz word is portals) to the rest of the electronic universe. And owning a portal is looking a lot like owning a toll bridge. Yahoo charges about 4[cents] for every ad it serves up on many...