Word: superbowls
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Dates: during 1990-1999
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...Ryder Cup is the greatest and noblest sporting event for three reasons. First, it is rare enough to solicit special interest, but not so rare that it ever slips one's mind. The Superbowl, the NBA finals, and the World Series occur annually: there's always next year. Golfers, however, must wait two long years for another chance. And while the quadrennial Olympics are too remote to impress itself upon one's mind, golfers begin to compete for slots on the next Ryder Cup team as soon as one Ryder Cup ends...
...lure of megasites like Yahoo is that in a place like the Net--where people tend to go wherever they want with ease--there are very few locations that attract a mass audience of the sort that advertisers can get through, say, the Superbowl. As a result, search and commerce sites like Yahoo and chief rival Excite have become gateways (the Net buzz word is portals) to the rest of the electronic universe. And owning a portal is looking a lot like owning a toll bridge. Yahoo charges about 4[cents] for every ad it serves up on many...
...spend the money? Even product development cost only $5 million last quarter, which must buy a lot of server tweaks and Java applets. Noting that Amazon has a similar war chest, our best guess for the bucks: Look for Yahoo's $20 million marketing budget to go into Superbowl-style overdrive. Maybe they'll even start mailing out disks...
This past Sunday, Harvard students, along with people of every race, gender, age, ideology and taste, except for a few million people in Arizona and Indiana, participated in one of our country's only universally-observed national rituals. In a phenomenon more widely recognized than Thanksgiving, the Olympics, the Superbowl or even Hanson, people all over America set their clocks one hour ahead...
Intercession travel destinations include skiing in New Hampshire, the SuperBowl in San Diego, the beaches of Florida and the Caribbean--and even London--thanks to cheap post-holiday airline fares...