Word: supercar
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...compete with a Toyota or Honda, so it has focused mainly on building what industry insiders snidely refer to as "replicars." Working at a small, unorthodox company meant that Aoki, 31, was given free rein to experiment. What he came up with in late 2006 was a $110,000 supercar modeled after a mythical Japanese snake with eight heads and eight tails. In other words, this is not your average Camry or Accord. The curvaceous car, which looks like something Gaudí might have come up with if he dabbled in automobile design, has so far found 70 buyers across...
...highly scientific marketing, an alchemical blend of psychology, mass media and old-fashioned hucksterism. Call it the iEdsel. By the time the silk was pulled off the Edsel in hundreds of showrooms around the country, people were panting to see their automotive deliverance, the plutonium-powered, pancake-making supercar they'd been promised. What they saw was a large, relatively expensive, curiously styled Mercury--curious insofar as the vertical grille looked like a midwife's view of labor and delivery...
...prototype of some supercar of the future? Nope, it's just Nissan's Infiniti FX35, a cross between a sports car and an SUV. Lipscombe, 36, an attorney in Santa Barbara, Calif., opted for a series of add-ons that have turned the latest Infiniti into a state-of-the-art technological marvel. Hundreds of thousands of other Americans are doing likewise, shelling out for cool gadgets that can help with the drive, entertain backseat passengers and--though there's some disagreement here--make the trip safer. These add-ons are pumping some fuel into the auto industry's depleted...
Detroit's drive for smart cars is getting a boost from Washington, which has joined it in a $1 billion Supercar program. The goal: development of a joint prototype vehicle that will achieve fuel economies of 80 m.p.g. by 2004 "while maintaining performance and cost of owning today's cars." Since internal-combustion engines, no matter how efficient and sensor studded, are unlikely to attain so high a gas mileage, the Supercar partnership is looking elsewhere. Aided by scientists at the U.S. National Laboratories, it is exploring such power sources as fuel cells and gas turbines, along with such energy...
...Three have formed an unusual consortium -- fueled by federal funds that may reach $100 million annually -- to develop an advanced battery, which is the key to building a truly marketable electric car. Their cooperation has led to speculation that they may even jointly build some kind ( of national supercar, but that would only delay their product design teams and defy their own fierce competitive traditions. Ford and Chrysler have already begun delivery of experimental electric-powered vans, mainly to public utility customers. They have seen the future, and it doesn't come with a fuel tank...