Word: supercheap
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Dates: during 1990-1999
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...commission-free stock trading. As if all this other great stuff weren't reason enough to plop down your hard-earned bucks for shares of Snapple, up fivefold in the past 10 months, or Callaway Golf, up fourfold, now there are several ways to play the game on the supercheap. Stocks have become expensive, but the cost of buying them has come way down. It's kind of like the free helicopter to the airport Pan Am used to provide when you bought a $4,000 first-class ticket. A bargain...