Word: superclean
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Dates: during 1973-1973
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...Break Today, almost as familiar as The Star-Spangled Banner. But the chain's managers have wrought their greatest achievement by taking a familiar American institution, the greasy-spoon hamburger joint, and transforming it into a totally different though no less quintessentially American operation: a computerized, standardized, premeasured, superclean production machine efficient enough to give even the chiefs of General Motors food for thought. In the $8 billion-a year fast-food industry, McDonald's is only one of dozens of chains that strive for uniformity in menu and service. But none has ever surpassed McDonald...
...refer to as "The Magic Kingdom," far exceeded original estimates with an attendance of 10 million in 1972, its first full year in operation. In the first few months of this year, attendance jumped another 8.6% as millions more plunked down an average $10 a head to trundle down superclean "Main Street" into the most audacious melange of futuristic urban planning and nostalgic cutsie-poo kitsch ever conceived...