Word: supercross
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Whether dirt bike racing can make the jump to the big time depends on the success of the sport's latest gimmick--a compact version of motocross called "stadium supercross," which made its only New England appearance of the year Saturday night in Foxboro's Sullivan Stadium. Supercross is sealed down, off-road motocross in which racers compete on a half-mile man-made course. Unlike indoor soccer or box lacrosse, supercross is not significantly different from its bigger, outdoor brother. It also boasts a number of features that have promoters, sponsors and racers licking their lips in anticipation...
...needs television desperately Corporate sponsors won't come in unless there are three or four T V events a year," says Tom Mueller, a promoter for Wrangler Jeans, which sponsors a 15 race supercross series around the country. Wrangler sponsors the entire series and has put up $125,000 in prize money for the series championship, but Mueller says motocross needs to attract corporate sponsors for individual drivers and teams to get more attention. "We need team Burger King. We need team 7-11, to make this thing work...
According to Mueller supercross is a virtually untapped advertising market. He points out that while most of the 30,852 people who watched Saturday's races are not potential motorcycle riders, they are potential Wrangler Jeans buyers...
When fans ran on the track at the end of the night. Maiern, the track announcer for the night, yelled. "Hey come on, we can't have that. If you want us to bring supercross back to Foxboro next year, we can't have that kind of behavior." Foxboro police said it was hard to compare the supercross crowd to a football crowd because it was much smaller, but they reported only one fight and a handful of minor incidents. An average football game may send upwards of 25 people to the police station. Clearly supercross has a long...
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