Word: superealism
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Dates: during 1970-1979
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...scale of the Super Bowl happening is staggering. It has commanded the largest audience ever for a single sporting event televised in the U.S. The number should grow even larger when the Oakland Raiders and Minnesota Vikings contend for the Super Bowl title this weekend in Los Angeles. One of every three Americans?male and female, newborn to nonagenarian?will see at least some of the game; just nine nations in the world have a total population larger than the Super Bowl's TV audience. Only the World Cup soccer final, a few heavyweight championship fights, and the Olympics attract...
...hand of a lady; Philippine villagers set the boundaries of paddyfields in wrestling matches; Greek city-states staked local pride ("We're No. 1 in the Peloponnesus!") on the laurel-leaf total at Olympia. Wherever and whenever the match, a crowd gathered to be entertained. So the evolution of Super Bowl Sunday was just a matter of time and technology, awaiting the installation of millions of television sets. Indeed, there are remarkable similarities between the first prehistoric foot race?undoubtedly enhanced by those who grunted their favorites on?and the game this corning Sunday...
...beasts organize themselves to see the contemporary version! Preparations begin the day after a site has been chosen. The first step in 18 months of logistical work-up is the arrival in the blessed city (the Super Bowl pours $55 million to $70 million into the local economy) of Bill Granholm, a top aide to National Football League Commissioner Pete Rozelle. Granholm begins by cornering 15,000 hotel rooms. Before the game is over, he and the rest of the league staff will have seen to everything from towels and hot dogs to brackets for televisions in the press...
Next come the advance guards of the television network that has paid $3.5 million into N.F.L. coffers for the privilege of broadcasting the big game?and collecting $250,000 per minute of commercial time. For Super Bowl XI (Will the institution be called Super Bowl LXXIII when it is as old as the World Series is now?), NBC will haul to Pasadena a massive force of personnel and about $5 million worth of equipment: 165 people, 14 of whom?headed by Curt Gowdy and Don Meredith?will appear on home screens; twenty-one cameras, 16 of them the full-size...
Just to make certain that there are no embarrassing slip-ups?28 minutes of silence is acceptable, perhaps even desirable, in a presidential debate, but the Super Bowl is serious business?NBC Executive Producer Scotty Connal a month ago called together the 87 members of his game crew for training sessions. (The remaining 78 will handle the pre-game show only.) By kickoff, they will work together as cohesively as the teams on the field, and maybe a lot more so. As a shining example, the television crew will have the sacrifice of CBS Sportscaster Jack Whitaker, who dieted...