Word: superealism
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Dates: during 1970-1979
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Eastern's Borman believes that an equally serious problem is soaring operating costs, and he has proposed that they be attacked directly by a joint airline-industry effort to design a super-economical jetliner (with some variations) for the 1980s that could cut costs by as much as 50%. Such an aircraft, Borman contends, would eliminate "massive waste" caused by competing manufacturers' building essentially similar planes for identical markets...
Good Track. The Santa Fe is also the only railroad to have run a freight train-the Super C-at 80 m.p.h. "To do that," says Reed, "you have to maintain your track pretty darn well." Unlike many other railroads, the Santa Fe spends money heavily on keeping its roadbed in good repair even in bad times. Says Operations Vice President Larry Cena: "You can't just be doing maintenance work when business is good. That's when you need the plant." During the Russian wheat sales boom in 1973, the Santa Fe picked up much extra business...
Like apprehensive stragglers from the Japanese army who thought World War II was still going on long after it was over, Wall Street traders are super-sensitive these days about anything resembling the click of a rifle bolt. Take the case of E.I. du Pont de Nemours & Co., the nation's largest chemical producer. Four weeks ago, Du Pont announced that it would report profits for the second quarter slightly lower than those earned in the first three months of the year. Nervous investors took that as an indication that the recovery of the chemical industry...
...officials call that abbreviated schedule, and at the last Democratic convention it paid off well. While CBS and NBC were carrying the usual speeches, floor demonstrations and mid-aisle interviews, ABC won half again as many viewers as either competitor by showing such drivel as The Mod Squad, The Super and Corner Bar. Despite that lead, ABC trailed the other networks in ratings during the late-evening hours, when all three focused on the convention: NBC won 8.2% of TV households...
...Communists in the nation's political life was clearer. Treasury Secretary Simon bluntly told reporters that foreign loans would "require necessary belt-tightening by the Italians." He added: "Otherwise, it would mean throwing the money out the window." Even so, Simon suggested, Italy might be allowed a "super-tranche "(meaning roughly an extra-big slice of borrowing from the International Monetary Fund), until it had surmounted its problems. Britain also came under criticism from the more prosperous nations to reduce its welfare expenditures. The British got the impression that the U.S. and Germany want them to cut outlays...