Word: superealism
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...Detroit hosted Super Bowl XVI, a memorable game that saw Montana’s 49ers edge out the Bengals, but XL is entirely different—and not just because of the teams. This time, it means a lot more for a city that’s been preparing for the fifth of February for over five years. This time, the Super Bowl is at the heart of the city’s revitalization plan...
Hosting a major sporting event is big business, and the Super Bowl is no exception. From a purely financial standpoint, the influx of fans, teams, and support staff brings in considerable revenue for the catering, hotel, transportation, restaurant, and other tourism-related industries...
...city is hoping for the Super Bowl not only to slingshot a rejuvenation effort but also to help change Detroit’s perception across the country...
...began with Major League Baseball’s All-Star Game this summer, leading to Super Sunday, which will be followed by one of the 2008 NCAA Men’s Basketball tournament’s regionals Final Four matchups...
...doesn’t take a Super Bowl, however, to reap the benefits of hosting national and international events...